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V&A Project

17 — 18, 20 — 25 Sept 2022

Digital, Fashion & Textiles

V&A

Cromwell Road

Fashion, Room 40

London

SW7 2RL

#LDF22

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Experience an entirely digital fashion shoot by Gary James McQueen and Simon Emmett. Immerse yourself in the virtual set and try on digital garments, then capture your look through smart-screen technology.

Step into an entirely digital fashion shoot, a creative collaboration between artist/designer Gary James McQueen and photographer Simon Emmett. Virtually try on couture garments and take a snapshot of yourself in Gary James McQueen’s latest designs through AI-powered virtual try-on. This display considers inclusivity in fashion, as all the looks are readily accessible through a smart-mirror or a chatbot and then digitally tailored to fit any size on the spot. Explore how new technologies can be applied to reimagine a more sustainable way to experience fashion. Creative artwork and designs by Gary James McQueen. AI virtual try-on and smart mirror technology powered by TexelModa. Virtual production by Shapeshifters. Lighting Artist Anton Palmqvist Supported by Epic Games.