BEAUTILITY

Sep

16-28

2017

Mon-Fri 11am-6pm

Free Event

http://beautilitylondon.uk

#beautilityldf2017 #jaderalmeida #giselasimas

Beautility is the fusion between the beautiful and the utilitarian; the meeting of 2 designers and 2 artists from Brazil, united by their desire to create attractive pieces that are useful as well as sustainable. Jader Almeida, Gisela Simas, Luiz Áquila e Julia Miranda.


Beautility is the fusion between the beautiful and the utilitarian; the meeting of 2 designers and 2 artists from Brazil, united by their desire to create attractive pieces that are useful as well as sustainable. Each item raises curiosity and interest towards the role of design in our daily life and dreams. Each design represents a keen research to be ultimately accomplished by the creation of an item.

Jader Almeida is one of the most internationally awarded Brazilian designer, creator of the Clad Line, the fluid, organic and biomorphic design, inspired in the Cycladic art which bestows lightness and grace to the chair. He’ll be exhibiting 4 pieces in London among them the MIA among them the away winning Mia Chair. The MIA line has subtlety and fluidity, perceived through the balance of scale, proportions and lines, besides the bevelled twists and edges, which seem to transpose the resistance limit of the wood. The chair was designed to compose the most diverse spaces, because its shape allows for numerous individual interpretations.

Gisela Bentes Simas is the new comer. Founder of OPD , Original Practical Design, Gisela has had a tremendous 2017 with pieces shown at Milan Design Week, Venice Design Bienalle, Paris Auction at Piasa and London Design Festival. Here, she’ll present 10 objects , 4 of them specially designed for the occasion. Among them, the Marcela Dressing table a signature piece of your style combining Scandinavian design and interactivity. “I've always been fascinated by wood. When you cut the tree, the wood is alive. And it never loses its beauty or usefulness. It never loses its roots, its history. So my attachment to wood is that. A piece, though cut, is still alive. And this is how we have to be. Life cuts us , prunes us but we need to keep ourselves alive, like wood.”

Luiz Áquila 4 acrylic painting on canvas, dating from 1997 to 2005. The superimpositions of masses of color and transparencies, on vibrant surfaces, whose effect is obtained by the rhythm of the strokes, stand out. “The subject of painting is painting, its own form. It is form and content and motive at the same time. Color is the most direct element. The color is a bit, perhaps, like the rhythm in the song. The color touches you immediately. And I think Brazilian art is sometimes a bit shy in color.”

Julia Miranda is an Anglo-Brazilian artist, daughter of two painters. A personal history of transition is present in the works. Through the manipulation of materials across these different surfaces, themes such as change, time, memory and human interaction are obliquely investigated. The idea of chance is often explored by starting with an “accident” of spilled powder pigment or by watching liquid colour take it's own course across the surface...suggested images may be defined or erased as they appear, and recognisable motifs from drawn or collaged figuration come in and out of focus. 3 painting, acrylic pastel and ink on board and linen.

Beautility will be held at Sala Brasil, Trafalgar Square. This Grade II listed historical hall is the crown jewel of the building and is decorated with frescos and ornamentation which reveal its ties with shipping and international trade.

Event Location

Locations:

14-16 Cockspur Street

St James

SW1Y 5BL

Plan your visit:

Charing cross

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