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London in Seven Scents

16 September 2017

Talk: 21.09.17, 18:00 - 21:00 (for invites please email info@nirvanacph.com) / Exhibition Opens on Saturday 16.09.17 at 10:30 / Exhibition Opening Times: Monday to Saturday 10:30 – 19:00, Sunday 11:00 – 17:00

nirvanacph

At Nirvana, we believe in the power of ideas. Our goal is to harness this power and bring these ideas to life through the process of Creative Production.

Whether embryonic or fully-formed, visual or verbal, 2D or 3D, graphic or filmic, and brought to us by a client, advertising or design agency, we develop ideas and protect their integrity from conception to delivery.

At Nirvana, we further believe that the right choice of materials has the power to turn a good idea into a great one. That’s why we spend our time in pursuit of innovative and inspiring products and processes that can do just that. Our materials library, housed at our London headquarters, is the physical manifestation of this search, and provides a space for individuals and brands to explore the furthest reaches of their imagination.

Nirvana’s own Material Boards are an extension of this exploration. Collaborating with an impressive roster from across the creative industries – including graphics specialist Anthony Burrill and product designer Alexander Taylor – we use each instalment in the ongoing series as a means of bringing together a material and a process in a thoughtful union that reflects what we call Creative Production.

With Material Board 07 we look at the power of scent, exploring how users might make and revisit associations in more immediate and emotionally charged ways.

In this project, we have collaborated with designer Amy Radcliffe and International Flavours and Fragrances (IFF), whose research explores in situ scent capture, also known as scentography. With their help we have curated an olfactory map of London.

With exhibition titled "London in Seven Scents" we invite you to experience how designed scent, or custom olfactory production, can capture and engage.

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