We Built This City is a retail destination on a mission to revolutionise London souvenirs.
At the heart of the mission is their shop on Carnaby Street which hosts a curation of city-inspired goods and art prints from over 250 London-based artists, designers and makers.
Everything in store offers a different nod to London - from its skyline, landmark buildings, cultural icons and wildlife to the city's less-obvious love affairs with beards, bikes, biscuits and tea.
We Built This City believes that everyone should have the chance to take home a unique and lasting piece of London that supports the city's creative community at the same time.