Outside the Ivory Tower by GAIP&GAFA

Sep

19-27

2017

10am-6pm, Mon to Fri, 10am-5pm Sat

Free Event

Exhibition

Outside the Ivory Tower, jointly presented by Guangzhou National Advertising Industrial Park and Guangzhou Academy of Fine Arts 广州国家广告产业园区与广州美术学院伦敦设计节特别呈现——《塔外:学院设计教育实验与产业实践》

Founded in 2012, the Guangzhou National Advertising Industrial Park (NAIP) is approved and supported the State Administration for Industry and Commerce of the People’s Republic of China. Guangzhou Academy of Fine Arts (GAFA), the only one of its kind in South China, is the predecessor of Central South College of Fine Arts, a merger of South China Institute of Art and Literature in Guangzhou, Central South Institute of Art and Literature in Wuhan, and the Guangxi Institute of Art. The merger, which was initiated in 1953, moved to Guangzhou in 1958 and was renamed as Guangzhou Academy of Fine Arts. Outside the Ivory Tower, presented by Guangzhou Academy of Fine Arts aims to look at the contemporary design in China and particularly in Guangdong Province, the first region in China to experience the economy reform in the 80s.
塔外,“象牙塔之外”,象牙塔是源自西方的对大学的浪漫比喻,以体现其客观独立与纯粹的学术价值。然而今天的大学教育特别是以实践为特征的设计教育,从现代设计教育起源的包豪斯开始,就始终以走出象牙塔为原始动机和终极目的,到乌尔姆再到斯坦福的D-School,其后的设计教育与实践的联系从面貌到思路上虽然都产生了极大的变化,但是“塔外”的世界从来都是设计教育离不开的参照系和观照物。中国设计教育有其特殊性,尤其是在现代设计的发展过程中基于历史原因而产生过断层,同时受长久而发达的传统工艺文明的观念影响与局限,使得设计教育中脱离实际的“象牙塔”现象较为突出。正是在这一背景下,基于改革开放的先机,广州美术学院较早面向塔外开展设计教育,主动融入广东地方经济产业的大浪潮之中,既服务社会也壮大自己,成为启发中国设计教育创新发展的一个现实路径。经过三十多年历程,足够有其样本的代表性。

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