by ARTS THREAD
This competition aims to discover Europe's most forward thinking student/graduate who is able to combine design creativity with application consideration to create high impact visual branding for wall graphics.
We are looking to you for your unique view on how to energise and reinvigorate exterior retail walls to both represent the brand story and to enhance the product features of Mactac graphic materials. It is an unique opportunity to have your designs magnified and potentially seen by millions....
For over fifty years, Mactac Europe has been creating innovative graphic materials that provide a canvas for visually stunning designs across many different decoration and graphic applications, including architecture and transportation.
For more information please visit: mactacgraphics.eu
The “Competition” consists of two phases:
We would like you to upload your 2D artwork/visual that will look amazing on an exterior wall two stories high in a prime retail location where there is the potential for it to be seen by millions of people whether by foot or by train. Creativity in colour is a really important element for this brief!
Early February 2018, six projects will be shortlisted from Phase One to enter into the second phase of the competition, where the shortlisted winners will work with the Mactac Europe’s design and innovation team as well as the team behind one of Europe's most regenerative retail opportunities, Hackney Walk, London, UK. Hackney Walk is London's Luxury Outlet District.
6 shortlisted entrants from phase one will travel to London (expenses paid - see terms and conditions) to work with the Mactac Europe’s design and innovation team, as well as the team at Hackney Walk. During this one-day workshop the candidates will learn more about the Mactac products and application, and they will be given a briefing for the second phase design component. The contestants will then have 6 weeks to respond to the design brief. The winner of phase two will then have their work displayed in the prime retail location and gain global PR coverage.
JUDGING PANEL STAGE ONE
Jack Basrawy - Chairman of Hackney Walk
Christopher Raeburn - British fashion designer Christopher Raeburn
Mimi Wade - British American Designer Mimi Wade
Thorsten Traugott - Managing Director of Coloro
Angus Mcguffin - Creative Director - Avery Dennison & Mactac Graphics
JUDGING PANEL STAGE TWO - To be announced in January 2018
The winner of phase two will be invited to work with the team at Hackney Walk and the Mactac innovation and design team to develop their design into wall graphics for the prime real estate location. Their graphics will be spotlighted and exposed to global media coverage. It is an unique opportunity to see your designs magnified and potentially seen by millions....
The shortlisted finalists will also be displayed on the Mactac Europe booth at FESPA 2018 which takes place in Berlin on the 15th - 18th May 2018.
FESPA 2018 is the largest International trade show for large format printing. Encompassing screen, digital and textile print, the exhibition will see more than 700 exhibiting brands take to Berlin, Germany.
Open to 2017 & 2016 graduate artists/designers and students studying art and design in Europe (includes Turkey, Cyprus, Russia, Ukraine, Israel).
The competition is not open to students and graduates studying outside of Europe, employed by a company within art and design or have any family members employed by Avery Dennison.
ENTRY: Free to apply
DEADLINE TO APPLY: Friday February 02 2018 11.59 PM GMT
WHAT HAPPENS AFTER SUBMISSION
Once submitted in phase one, the designs will be evaluated by our expert judging panel to establish the top six artists/designers. Those fortunate enough to make it to phase two will be invited to London (please see Phase Two above).