Jean Marie-Massaud About Design




10-6pm Monday - Saturday

Free Event



Jean-Marie Massaud - About Design
Celebrating its ongoing collaboration with French architect Jean Marie Massaud, Poliform is proud to present the new and exciting Sydney and New York collection at the Kings Road Showroom.


Poliform is currently a leading player on the international furniture scene. The highly successful result of adventurous enterprise, the company has always based its vision on the search for quality by updating its lines in keeping with all that is good in contemporary lifestyle trends.

The relationship with JMMassaud has resulted in over 31 items for their ever growing collection and the new line Sydney offers a new look to the collection and a youthfulness not seen before where clean lines are replaced by angled edges and curved surfaces. The New York is a range of poufs that can be placed in all areas of the home for seat or rest for hallway or bedroom. Ever expanding the range of choices available to the Poliform Client.

The Poliform collection is set out as a wide diversified choice and includes systems and furnishing accessories for the whole house: bookcases, wardrobes, beds, kitchens and padded items. Poliform's comprehensive production range carries with it the design idea of a 'Poliform house' with stylistically compatible component parts; a 'global project' for each architectural situation thanks to the exceptional versatility of its modular systems.

Over the years Poliform's range has never strayed from current trends as the company has successfully managed to satisfy the most varied of international needs and tastes, and anticipate and interpret trends in living.

Poliform UK Ltd

As you enter the Poliform and Varenna showroom from the bustling Kings Road, you are transported into a calm, contemporary oasis in the city. Set over three floors, Poliform’s presents a refined collection of storage solutions, upholstery, beds and occasional furniture, alongside a newly developed display of the finest Varenna kitchens.

World renowned as a leading Italian furniture company and with a history that spans forty years of cabinet making, at the heart of the Poliform and Varenna ethos is refinement: evolving design to create desirable, contemporary living solutions.

Known for its purity of design, Varenna kitchens comprises function, innovation and originality. As well as its own research and design department, Varenna kitchens has partnered with world renowned architects such as Paolo Piva, Christian Liaigre and Vincent van Dyusen, to name but a few, in designing a range of contemporary and cutting edge kitchens to complement the Poliform lifestyle.

Central to the success of Poliform UK is the offer of an unrivaled Design Service. The showroom boasts two highly trained and approachable design teams, for both Poliform wardrobe systems and Varenna kitchens. The team's expertise lies in guiding customers through the extensive range of options available and creating a tailored approach for each individual customer that makes the most of their space. The team will prepare and present floor plans, rendered visuals and mock-ups, and for larger projects a full presentation.

Poliform UK have also opened a small specification hub at the Design Centre Chelsea Harbour opened to allow Designers and Architects a one stop shop for wardrobes and Kitchens.

Principal Supporter

Major Supporters

Headline Partner