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About Chen Taoz

Chen Taoz is an industrial designer passionate about making and creating in a variety of fields - from one of a kind art pieces to industrial product design. She designs collections and unique products for lighting & home decor design manufacturers who want to give their customers an accurate answer for the will of creating a better life. Not just another product, but products with meaning, products that meet the needs of your customers, products that will impact customers' lives and remain reliable to them over the years, with research, trial and error established to create the perfect results. 

In addition, Chen designs and manufactures custom handmade products for architects, interior designers and private customers who want to integrate unique, exciting and accurate products which express their personality and fits perfectly in the different spaces of the home and office. As an experienced and passionate industrial designer, Chen knows how to design for a variety of materials and technologies and knows how to design industrial smart products that combine exceptional aesthetics with maximum utilization of resources.

“When I design a new product, I imagine it as a character, imagine how it would fit in a house as a family member. I imagine it moving like an independent creature, looking around, talking and I even imagine what he sounds like and what he says. The subconscious is an important element of the design process for me. I look at nature as a source of inspiration, and in my creative process I bring out the processing of my unconscious mind by the intuitive and impulsive process of creation (lots of sketches and models) without involving conscious and 'orderly' thinking. People are in the centre of creation and I design to allow them to live good lives, to enjoy and to love. I look at everyday situations and think what exact product I can put into them, which will be dominant enough to change everything and make a positive impact on the feelings, senses and behaviour of the people in the space".