18-26 September 2021
Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony Design has forged its reputation as a leading and award-winning global design team. Today the value and contribution has expanded beyond purely product design, with a growing business portfolio in new domains such as medical, financial, education and entertainment. Designers strive to transform functional value and innovation into emotional experience, this encompasses what we refer to as the ‘Perceptual Experience project’.
Translating innovation into perceptual experiences was the theme behind Affinity in Autonomy, an interactive robotic pendulum.
The independence and free will of robotics was portrayed by the pendulum’s random movements. Human presence could be detected and recognition was reflected in the kinetic motion. Exhibiting a rich, dynamic and autonomous behaviour, this conceptual piece engaged visitors seeking an emotional and physical response. The work endeavoured to portray emotion and sensitivity, illustrating the enriched relationship possibilities for a new tomorrow.
Affinity in Autonomy represented thoughts on the future of artificial intelligence and robotics: envisioning a world in which intelligence, technology and creative design are more integrated. Sony Design believes that the relationship between humans and technology will evolve through deeper understanding of AI and its ability to display feelings.
Supported by Sony Design.
