V&A Programme

Bench Press

Sebastian Wrong and Richard Woods

19 September 2009

Victoria and Albert Museum
Cromwell Rd, Knightsbridge
Free Event

American Hardwood Export Council

For over 25 years the American Hardwood Export Council (AHEC) has been at the forefront of international wood promotion, successfully building a distinctive and creative brand for U.S. hardwoods. AHEC’s global programme secures a future for American hardwoods by demonstrating the performance and aesthetic potential of these sustainable materials, while providing valuable creative inspiration and technical assistance.

From Washington, DC and six overseas offices, strategically located in key hardwood markets, AHEC conducts a worldwide non-profit promotion programme with activities in more than 5 countries. All programmes are run through the joint efforts of the U.S. hardwood industry and the Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) and they aim to give members the sharp competitive edge needed to meet the growing worldwide demand for American hardwood products.

AHEC recognises that no single hardwood company or association alone can promote its products intensively worldwide. Nor can it keep track of every critical international market trend and export opportunity whilst also personally educating potential foreign buyers about U.S. hardwood products. But united in AHEC, they can.