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Lifetime Achievement Medal Winner 2021 Michael Wolff

This year’s Lifetime Achievement Medal, honouring a significant and fundamental contribution to the design industry over the course of a career, is awarded to Michael Wolff.


Michael Wolff is one of the key trailblazers of British graphic design. Across more than six decades, he has remained a passionate advocate for design’s essential role in improving every aspect of our lives.


After studying architecture, Wolff worked in product and interior design before co- founding Wolff Olins with Wally Olins in 1965. One of the world’s most iconic design companies, clients included Apple Records, Volkswagen and Audi, and sowed the seeds of what we now call ‘branding’.


Bringing wit, imagination, art and humanism to corporate identity, Wolff has been a pioneer in the field of graphic design. He has worked at grassroots level with emerging designers and communities and has inspired and influenced generations of creatives. A powerful advocate for inclusive design, addressing issues around dignity and fairness, his work is as relevant today as it was in the 1960s..


I feel deeply honoured to have received this lifetime achievement award. Few of us got to where we are alone and so I owe this award to all of those who’ve supported me….   I’ve always believed - and I continue to believe – that my best work is what I’m going to do next.”