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London Design Medal Winner 2021 Ilse Crawford CBE

This year’s highest accolade, the London Design Medal has been awarded to Ilse Crawford CBE, designer, academic and creative director. Over two decades she has pioneered humanistic design in its real life application to environments, objects and experiences, by identifying and addressing design’s ability to support and enhance the human experience.


“I couldn’t be more proud to win this award. London is in my DNA. I was born in Powis Square, went to school at Avondale, W11, and went to uni here too. I’ve seen its many different sides in jobs from cleaner to cook, Debenhams shoe sales girl to secretary - and as editor of Elle Decoration I went inside so many of its homes.”


Crawford has partnered with some of the world’s most recognisable companies, introducing the power and potential of design to their worlds: from IKEA to the Soho House group; Cathay Pacific’s global airline lounge concept to the blueprint for the branches of Fidelity financial services in the US; Ett Hem in Stockholm to The Carlyle club in Hong Kong.