Alphabet by Kellenberger–White
Landmark Project
15 — 23 Sept 2018
Interiors & Furniture, Urban Design
Finsbury Avenue Square
3 Finsbury Avenue, Broadgate
London
EC2M 2PA
Known for their playful approach to typefaces, Kellenberger–White designed a new series of alphabet chairs as a Landmark Project at Broadgate, supported by Festival Headline Partner British Land.
Visitors were encouraged to explore, interact, move, and make words with the letters, which consist of 26 bespoke colourful alphabet chairs popping up in Finsbury Avenue Square. The result of an experiment in folding metal to create a typographic system, the chairs were informed by research into László Moholy-Nagy, Marianne Brandt and Wilhelm Wagenfeld. The result is an alphabet of 26 chairs. Other influences for this usable typeface include Bruno Munari’s photos ‘Seeking Comfort in an Uncomfortable Chair’ (1944), Max Bill and Hans Gugelot’s Ulm Stool (1955), as well as Bruce McLean’s ‘pose’ works of the 1970s. Each chair was a different colour, chosen from a specialist paint manufacturer used for industrial metalwork – from International Orange (used for San Francisco’s Golden Gate Bridge) to Cornflower Blue (the colour of Middlesbrough’s Transporter Bridge). British Land Chief Executive, Chris Grigg, said: “Design is integral to everything we do at British Land. Our partnership with London Design Festival celebrates the world’s leading designers and we are delighted to once again support the Festival.” Supported by British Land. Hosted by Broadgate.
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