20 — 25 Sep 2021
Craft, Industrial & Product Design
Award-winning British brand Bert Frank present Vima, a new luxury lighting collection. Hand-crafted from machined brass, alabaster, and glass, Vima will be displayed within the brand's flagship showroom transformed into a gallery-style display where visitors can discover its illuminated beauty and intricate detailing.
The launch of Vima sees the continuation of Bert Frank’s pursuit to experiment with design through elevated form, craftsmanship, and materiality. Taking design cues from the elegant arches, strong lines and bold geometric shapes found in Art Deco architecture, classical undertones are reimagined for modern day to create a range of highly sculptural and elegant luminaires. Handmade in the brand’s UK workshop, whilst staying true to Bert Frank’s traditional production methods the brand continue to innovate, and in Vima we see the brand’s evolving modernity and exploration of light. The new collection will take centre stage in the Bert Frank flagship showroom, located in Farringdon, which will be completely re-designed for the duration of the London Design Festival 2021. Becoming an exploratory gallery space in which to showcase the new design, displayed as art objét, visitors will be taken on a journey to discover the illuminated beauty and intricate detailing of the luxury lighting range. Vima will launch exclusively worldwide from 20th September 2021 at Bert Frank.