Can AI Help Brands Become Immortal?

This online panel, hosted by DayBrew AI founders Blue Lin and Cleo Zhang, explores how artificial intelligence is changing brand identity and creative decision-making. As AI becomes part of the creative process, how might it change the way brands express who they are? Can technology exercise judgement? Joining them are panellists Dr. Claire Bai, Joy Chen and Vivianne Kuo, bringing different perspectives from across marketing, AI and the brand world. The panel examines what brand judgement might mean as a computational problem. What can machines learn from the decisions a brand makes? Where does human judgement remain essential? If AI can reproduce the patterns of a brand, does that help it evolve, or risk freezing it in time? The conversation will consider what it really means for a brand to endure: how its values, vision and point of view can be carried forward beyond individual founders or teams, and whether AI can help brands evolve over time without losing what makes them distinctive.