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From Fighting for Attention to Earning Attention in Brand Design

Talk / Panel

Global Design Forum

20 Sep 2022

Graphic Design & Visual Communications

Victoria & Albert Museum

Cromwell Road

Hochhauser Auditorium

London

SW7 2RL

#LDF22

Supported by WeTransfer

In conversation with Diana Alcausin (Associate Creative Director, WeTransfer), Chris Twining (Kering at Dentsu) and Christie Morgan (Digital Artist).

• How can mindful product design and brand advertising work in unison to deliver superior online experiences that people want to engage with? • Designing for creators: developing campaigns for new generations of creatives that are increasingly driven by visual aesthetics and simplicity • Designing for digital trust: the importance for tech companies to not compromise privacy and harness data transparently