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God is in the Details by Various Designers

V&A Project

14 — 22 Sept 2013

Victoria & Albert Museum

Cromwell Road

London

SW7 2RL

London Design Festival collaborated with Swarovski to set a group of influential designers a challenge on the theme of detail, inspired by German architect Ludwig Miles van der Rohe who coined the now famous phrase "God is in the details".

London Design Festival collaborated with Swarovski to set a group of influential designers a challenge on the theme of detail. Each designer selected an object from the V&A’s extensive collections, forming a multi-site exhibition within the V&A’s galleries. Positioned next to each chosen object was a viewing point constructed from Swarovski specialist lenses, which had been installed to magnify the highlights or curiosities within each piece’s design. “Magnifying inspiring details is a simple yet extraordinary concept because really looking at something means seeing it in an entirely different way. God Is in the Details invites us to look at some of the V&A’s greatest treasures as if for the first time, taking us on a fascinating and enlightening journey of discovery.” explained Nadja Swarovski, Member of Swarovski’s Executive Board. The choices were incredibly personal; the designers themselves included practitioners from a number of different fields including jewellery, architecture and industrial design. Included in the group of designers were the likes of Paul Cocksedge, Tom Dixon, Amanda Levete, Faye Toogood, Stephen Webster and Osman Yousefzada who honed in and handpicked objects representing everything from the iconic to the obscure. The project invited visitors to embark on a more intense experience of the Museum’s collections; a ‘journey of detail’ to discover features that they may have otherwise overlooked. Supported by Swarovski.