Hocker All Sorts

Oliver Newberry presents his first solo collection, 365 Hockers in One Year, at Materials Matter during the London Design Festival 2025 — a celebration of design iteration, material curiosity, and novel production methods. The project is a bold design experiment: 365 Hockers (stools) developed over the span of one year, each a unique exploration of form, modularity and material. Through hands-on model making, digital sculpting and an evolving design process, Oliver reimagines the humble stool as an object of daily experimentation and design evolution. “This project is about process over time,” says Oliver. “A rhythm that leaves space to explore, refine ideas and let the iterations evolve naturally.” Throughout the year, selected pieces are fabricated physically and presented alongside an interactive AR visual catalogue. Each stool is also minted as an NFT, creating a traceable digital record and offering early supporters a way to collect and participate in the journey. At its heart, Project HAS is about material curiosity, playful exploration and how we value everyday objects; inviting conversations around sustainability, long-term ownership and the future of physical design in a digital world. Oliver Newberry is a spatial and product designer with over 15 years of experience across industrial design, retail environments and 3D visual storytelling. Born in Portugal and later based in London, he studied Product Design at Central Saint Martins before setting up an independent studio in Vienna. His approach blends hands-on making with digital tools, combining thoughtful design with practical execution. Oliver’s studio collaborates with brands, retailers, and creative teams to bring ideas to life through a combination of physical prototyping, spatial design, and digital visualisation. From EV-charging sites to modular display systems and immersive retail experiences, past clients include Sky, BP Pulse, La Prairie and Burberry. His work is always rooted in clarity, craft and storytelling, whether it's a one-off product or a large-scale brand environment. Exhibition Information: Materials Matters at London Design Festival 2025 Venue: Space House, Kingsway, London WC2B 4AN Stand: C14