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Join Graham & Brown at the opening of their new flagship showroom on the King's Road

Open Studio / Showroom

Partner Programme

17 — 21 Sept 2025

Interiors & Furniture, Service Design, Materials

17 Sept08:30—17:30

18 Sept08:30—17:30

19 Sept08:30—17:30

20 Sept09:00—17:00

21 Sept11:00—17:00

In Person

Free

Graham & Brown Showroom

187 Kings Road 187 King's Road

Chelsea

London

SW3 5EB

Leading UK wallpaper and interiors brand Graham & Brown is delighted to announce the launch of a brand-new retail experience with the opening of its flagship London showroom. Located at 187 King’s Road, the thoughtfully designed retail store and showroom will officially open its doors on Tuesday, 16th September.

Stop by our brand-new flagship store during LDF and unleash your creativity! We’re inviting visitors to take part in a hands-on experience by helping to colour in a unique version of our Mural of the Year—specially reimagined for the festival. Whether you're a seasoned designer or just love to doodle, it's a fun and collaborative way to leave your mark and celebrate the power of design. While you’re here browse our new store. Designed as an inspirational space for interiors enthusiasts and design professionals alike, the new showroom offers a welcoming environment for customers to curate their perfect palettes and collaborate directly with Graham & Brown’s expert in-store team. A dedicated digital design hub invites customers to interactively create their bespoke mural designs using a custom-built tool. An accompanying mood-boarding space complements striking floor-to-ceiling displays of paint, wallpaper, and fabric, showcasing the full breadth of the Graham & Brown offering. Customers are invited to browse and shop samples in-store, while an on-demand paint mixing station is available to mix up the perfectly partnered colour. Every detail has been carefully considered to spark creativity and support customers in bringing their interior design visions to life.