Landor Foundry Sessions: What’s Your Type?

You use dozens of typefaces every day without noticing them – until a brand gets it right and suddenly you can’t look away. In a world where many brands rely on the same handful of fonts, custom type offers something different: a distinctive asset built exclusively for your brand. Type is one of the most powerful and most overlooked assets a brand can own. Join the Landor Type Foundry and special guests for a session exploring why custom type is becoming one of the most powerful tools in modern branding. We’ll unpack how bespoke type helps brands stand apart, creates consistency across every touchpoint, and delivers true ownership of a core brand asset. We’ll share real-world examples showing how custom type translates brand personality into every letter – whether it’s capturing the rhythm of a symphony orchestra, the sharp elegance of Campari, or the familiar warmth of Kellogg’s. Discover how type can become a brand’s most distinctive voice. Featuring Teemu Suviala (Global Chief Creative Officer), Gianluca Ciancaglini (Head of Type Design) and Rebecca Lyons (Type Foundry Lead), this session offers a fresh perspective on the art, strategy and impact of custom type. Whether you’re a brand leader looking to build a more ownable identity or a creative curious about the craft behind letterforms, join us and leave seeing every brand, and every letter, a little differently.