Lotus: D.N.A. x DNA
Partner Programme
13 — 20 Sept 2025
Graphic Design & Visual Communications, Industrial & Product Design, Materials
13 Sept10:00—18:00
14 Sept10:00—14:00
15 Sept10:00—20:00
16 Sept10:00—18:00
17 Sept10:00—18:00
18 Sept10:00—18:00
19 Sept10:00—18:00
20 Sept10:00—18:00
In Person
Free, no ticket required
Lotus Mayfair
73 Piccadilly
London
W1J 8HS
#AreYouADriverOrWhat LotusDNA
D.N.A. x DNA is where heritage meets possibility. An invitation to imagine what comes next.
Drawing from the Digital, Natural, Analogue (D.N.A.) design principles that shaped the award-winning Lotus Theory 1, the exhibition opens new conversations on how these values resonate far beyond the car itself. Visitors will be able to get a rare look at experimental materials, components, and prototypes from the Lotus archive, and a closeup look at the future with the Lotus Theory 1. Through select collaborations with leading creative partners, the showcase reflects the wider influence of Lotus’ design ethos beyond the world of automotive. This is not only a celebration of Lotus’ heritage of experimentation - it is an invitation to imagine what comes next.
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