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Medusa by Sou Fujimoto & Tin Drum

Landmark Project

18 — 19, 22 — 23, 25 — 26 Sept 2021

Architecture / Landscape, Digital, Other

Victoria and Albert Museum

CROMWELL ROAD

Entrance on Exhibition Road

London

SW7 2RL

#Medusa

In collaboration with

Tin Drum debuts a groundbreaking new installation, Medusa, in The Raphael Court at the Victoria & Albert Museum. Produced in collaboration with acclaimed Japanese architect Sou Fujimoto, Medusa is an eminent visualisation of architecture in a Mixed Reality medium, examining the interrelation of nature and art.

Tin Drum produces Mixed Reality content, a similar experience to what Augmented Reality delivers, but through an emerging class of see-through display devices, blending a uniquely dimensional form with the real world. The audience member dons a headset to view content that is presented seamlessly in their space. Tin Drum performances connect people and stories in ways that go beyond anything that has ever been possible in traditional mediums, enabling richer, deeper experiences. With storytelling no longer bound by traditional “flat screen” media, Tin Drum is introducing a new way to experience Fujimoto’s iconic interchange of nature and architecture by invoking a collective human experience set to take its audience on a journey of self-exploration. Inspired in part by the aurora borealis and underwater bioluminescence, Medusa’s structure changes and evolves based on the movement of its admirers, elevating audiences to become part of a mixed experience. This creates a breakthrough for individuals to follow their own emotional responses, engage in the experience, and develop a sense of agency and intimacy that was not achievable until now.