Poliform inaugurates its recently renovated Wigmore Street Showroom

The Showroom, Poliform’s second in the capital, which was first opened in 2019 showcases the company’s core products in over 5,000 square feet of showroom space. Spread over two floors, the space allows clients to immerse themselves in the world of Poliform and admire the varied collection in its entirety, including kitchens, finely crafted furniture, storage systems, bookcases, beds: a range of unique, stylishly designed products perfect for all kinds of lifestyles and living spaces. The renovation, which included both floors, is designed in sequence to allow clients to walk through the space as if in a home, with a complete and coherent design story where every furnishing interacts and dialogues using materials and colours. At first glance clients are welcomed by the sculptured Kensington table designed by Jean-Marie Massaud in a Sahara Noir marble. To the left, the living area is presented with the curved and enveloping Saint Germain sofa system in a couture-like white bouclé fabric together with the lightweight and minimal Le Club armchairs in an elegant terracotta silk leather finish, both designed by Jean-Marie Massaud. On the wall, the historic and timeless Wall System is presented as a bookcase composition in Spessart oak wood and Ottone painted metal. Moving to the right, a selection of Poliform’s kitchens are presented including the contemporary Shape kitchen in striking black shades, the Alea Pro kitchen in an elegant champagne shade with walnut gold structure and calacatta oro top, together with the Ventura stool in soft leather Oliva to complement the breakfast bar. Completing the kitchen selection, the light and contemporary Phoenix kitchen is presented with tall units in black elm, and base units in moka and transparent glass for a timeless allure. The breakfast bar includes the Sophie Lite stools by Emmanuel Gallina in silk leather senape. The final area on the ground floor is the dining area with the generously sized Henry table by Emmanuel Gallina displayed in calacatta oro mat marble top and black elm wood structure presented with the Grace dining chairs, by the same designer, in a striking nabuk leather oliva finish. Complementing the space, the recent Symphony sideboards, where one’s most precious objects can be stored. Moving to the lower level, clients are welcomed into a further kitchen space, the Artex, with its elegant and large surface presented in Ottone metallic lacquer, black elm wood and snack bar also in black elm wood. All kitchens in the Showroom are presented with a range of Poliform UK’s appliance partners including V-Zug, Gaggenau, Miele and Sub-Zero Wolf. Further, the Mondrian collection can be seen in its entirety with a living area displaying the Mondrian sofa in three different configurations together with the Mondrian coffee tables, a complete project by Jean-Marie Massaud that interprets the contemporary living space with personality. The last space is dedicated to the night area, with the Kelly bed by Emmanuel Gallina, where its craftsmanship and elegance akin to on-trend fashion aesthetics can be seen in a black elm wooden structure with ruggine nabuk leather headboard. The namesake chest of drawers and bedside tables accompany the bed. Lastly, a complete walk-in wardrobe from the Senzafine collection is enclosed in a cosy and elegant space, where clients can feel at home the moment they step inside. During London Design Festival the windows of the showroom will be decorated by a selection of light-up boxes with Paolo Roversi’s most significant images from the recent Incontri project, where the famed photographer enters the world of Poliform and reinterprets it through his camera lens and unique perspective.