21 — 24 Sept 2023
Industrial & Product Design, Materials
Discover the Flora & Fauna of Saudi Arabia through the first unveiling of &bouqu's retail arm &b.
&b | The Tales of Our Land The inaugural collection of &b reimagines Saudi Arabia’s diverse natural wonders— from the vibrant hues of the sea, wind-carved dunes, and surreal desert-scapes to the breathtaking scenes of its highlands. This edition weaves a narrative of Saudi's tangible and intangible gems, captured through lifestyle and cultural products that take patrons on a sensorial journey or nostalgic reconnaissance. &bouqu &bouqu is a creative cultural consultancy that helps transform entities into purpose-led and globally resonant icons. We harness the power of storytelling to build strategies and execute high-impact projects at the intersection of creativity, arts, culture, design, and innovation. Headquartered in Riyadh, we aim for meaningful contributions to the landscape and cultural diplomacy, having led and pioneered game-changing initiatives that shifted perspectives in Saudi Arabia and global communities. Introducing &b &b is the retail arm of &bouqu, a cultural and design consultancy based in Saudi Arabia. Each edition of &b stems from cultural narratives embedded within carefully crafted and curated lifestyle products. At the heart of the brand is a desire for multi-sensory storytelling, where aesthetic form marries material and immaterial substance.