The Circular Design Project by SAP & The Ellen MacArthur Foundation

Over the course of the nine days of the Festival, a series of moments acted as the spark that began to shift designers’ attitudes and practice. The series of stories and resources aimed to: - Demonstrate that a sustainable future starts with design - Explore and explain what circular design is, helping people to understand the basic principles, benefits, and routes to getting started - Help the designers and creatives identify as part of a group that can influence the products, services, and systems around us - Share insights on how technology can help designers make informed decisions based on the long term impacts of materials and future circularity of their products - Collectively identify the steps we can take in the global design and creative community to bring more circular design solutions to life, with impact at the scale needed to meet global challenges - Showcase the people and organisations at the forefront of the circular design approach, to highlight what ‘good’ looks like, to inspire others to make the same journey - Demonstrate how circular design is a rewarding endeavour for the individual, both personally and professionally - Facilitate knowledge exchange between designers and innovators from different scales, industries and geographies The schedule of talks, panel discussions and seminars included a diverse range of contributors from some of the world's largest brands that have the potential to make significant impact to global materials flows; independent designers at the start of their careers who are seeing the circular economy as a core pillar of their value set; and the agencies that guide today's standards and investment when it comes to design innovation. Following the Festival, the stories will continue to multiply, culminating at London Design Festival 2021 with an installation and exhibition, before having the opportunity for presenting at COP26 at Glasgow in November 2021. Supported by SAP.