Villa Walala by Camille Walala

Landmark Project

16 — 24 Sept 2017

Fashion & Textiles, Urban Design

Broadgate Exchange Square

Sun Street Passage, London



In partnership with British Land, Camille Walala's Villa Walala was an immersive and playful installation within the heart of Broadgate.

Textile designer Camille Walala created a huge inflatable sculpture, titled Villa Walala, that dominated Exchange Square in Broadgate, a dynamic hub just behind Liverpool Street Station that is owned by British Land. "I wanted to introduce a sense of the unexpected," she said of the Landmark Project for London Design Festival. "I think that, to turn a corner into Broadgate, and find a huge, bouncy, pink and patterned house will be hugely entertaining. And people are, of course, invited to come in and play." Her inflatable castle, with its primary colours and dazzle ship patterns, looked like a stack of outsized building blocks crossed with Masanori Umeda's boxing ring seating for Memphis, with its black and white border and padded posts. Walala imagined her installation being similarly cathartic, a place where City workers could come to let off steam during their lunch breaks. In addition to owning the campus - through which 65 million people pass each year - British Land has been closely involved with the project from the start. "British Land has been incredibly supportive of this project and has really encouraged its scale and ambition," says Walala. "As a business, they understand the importance of design and how integral it is in enlivening both individual buildings and their broader environments. Their support for Villa Walala is exemplary of this approach." Supported by British Land with further support from Go Visual and Broadgate.