Circular Design Series

41% of all household waste is deemed difficult to recycle. Circularity provides an opportunity to improve that number.

In this conversation, designer Andu Masebo and Jaimus Tailor, founder of Greater Goods, look at their the project they collaborated on for LDF23 that explores circularity and the afterlife of materials of a car.

“I am reluctant to frame a project in the context of sustainability. It should be baked into the project from the start,” says Masebo to introduce the project, ‘Part Exchange’ that was on view at V&A during LDF23.

Joined by Thea Peterson, Creative Technologist at SAP, they explore how the Masebo made furniture out of car parts, and got the help of sustainable design studio Greater Goods for the daybed. “I found a car that was nearing the end of its life and found all the owners that lived with it and collected stories of what the car meant to them during their life with it.”

“We used the whole used the whole interior of the car for the daybed,” says Tailor. “Upcycling is very time consuming and essentially double the amount of work and that’s why it is not scaled up in production.”

A celebration of repurposing, the furniture pieces that are made tells stories of previous owners of a the Alfa Romeo Cloverleaf. “What I am focusing on is a deeper cultural and emotional shift towards how we treat materials and how we live with them. And how they might live on,” says Masebo.