Aram was launched in 1964 by Zeev Aram. His groundbreaking showroom on the vibrant King’s Road in Chelsea introduced internationally sourced modern furniture and lighting to the UK for the first time. This inherent zest for the best modern design saw Zeev work closely with a pioneer of the Modern Movement, Eileen Gray. Zeev worked to resurrect Gray’s designs in the 1970s and spearheaded and ran numerous graduate and professional design shows in the two following decades. This focus on new work culminated later in establishing Aram’s gallery, a non-commercial space for experimental and emerging design at Aram in Drury Lane, Covent Garden. Zeev’s daughter Ruth and son Daniel joined him and the business in 1999, and together, they redeveloped a Victorian warehouse space to a destination for designer furniture, lighting, and home accessories over four spacious floors. As well as the gallery, the building is home to Aram’s dedicated trade team, which focuses on commercial interior projects.
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