Atelier100 is an entirely new concept, driven by a collective of creatives, makers, manufacturers and design industry experts. Established to bring the focus back towards the merits of local design and local production, Atelier100 gives agency to ideas that might otherwise have remained in limbo. Backed by H&M and IKEA, the initiative combines masterclasses in business know-how, 1-2-1 mentoring sessions and the opportunity for successful applicants to bring their original concepts to life. Every product made will be available to buy at the Atelier100 store, a multi-functional space in Hammersmith. A brand-new retail reality with the capacity for workshops and co-working areas, every item available for sale has been designed and produced within 100km of central London. An uplifting, energising environment for shoppers and creatives alike, the Atelier100 retail space brings the focus towards championing local talent and local manufacturing.