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Ayana Jade is a London-based fine jewellery company. Our conflict-free and certified Type A jadeite (fei cui - not chemically coloured) jewellery is London-crafted. Ayana Jade’s philosophy is rooted in sustainable - circular design principles and the creation of timeless, elegant heirlooms. The brand breathes new life into precious materials by utilising offcuts and the kaleidoscope of colours found in natural jadeite instead of only the coveted “imperial” set in recycled gold and silver. This dedication to environmental and social consciousness ensures each piece embodies not only the captivating beauty of nature’s wonders but also a commitment to responsible ESG practices. The incorporation of pale spring and summer greens, vibrant emeralds, mysterious midnight blacks, and rich autumn bronze hues is intentional. Subtle rain cloud greys and cloudy whites add depth and texture, creating a palette that complements every skin tone