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Cubitts is the modern spectacle maker, founded in King’s Cross, London, in 2013. Cubitts was founded with the belief that bad eyesight is a blessing, not a curse. That spectacles should be loved, not tolerated. Wanted, not needed. That beauty is not just in the eye of the beholder. It's also around it. That every tiny point on a pair of spectacles, from its hand-pinned hinges to its precision lenses, is a point at which the wearer should be considered. That spectacles should be made to last a lifetime, their frames repaired or lenses replaced when necessary. That spectacles can be great again.