We named Joyful Jungle London, a space for a pop-up store located at 80 Charing Cross Road, Covent Garden, London. The overall style of the store is cute and colourful. We called it 'Joyful Jungle' because we hope every customer can feel happy when they enter the store and see the colourful decoration style. We have worked with over 75 brands and designers in the past year and a half. There are illustrators, jewellery designers, fashion designers, etc. At the same time, the store will also host many special events according to seasons, festivals and popular elements. For example, now is Pride Month, and the theme of the store's activities from June to the end of August is 'Ballet Bow Style'. We combined the two and added a lot of rainbow elements and bow elements in the store. In addition, we will also regularly hold DIY workshops, designer meet-ups and other activities in the store to let consumers better understand the stories of the brands and designers who have settled in.
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