Yuxuan Hou is an award-winning product designer who specializes in helping startups bring digital products to life—from 0 to 1. Blending emerging technologies with playful, human-centered thinking, she works across the entire design process: from early research and product strategy to UX/UI design and scalable design systems. Whether defining a product’s core experience or refining its smallest interaction, Yuxuan brings clarity, originality, and a deep care for how things work—not just how they look. With hands-on experience as the sole designer at a startup, she excels at bridging concept and execution—collaborating closely with cross-functional teams to move fast without losing purpose. Her work turns complex ideas into intuitive, emotionally resonant experiences that scale.
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