Provocations with words and perception. Discover how words transform what you think, feel, taste, smell and do. At first sight. Take part in multi-sensory activities and live experiments that reveal the everyday predictions you make at first sight. Discover how they shape your choices and and can alter your experiences. These are informed by over a decade of Sarah Hyndman’s mass participation typography experiments. She’s a speaker, author, designer/researcher and the founder of Type Tasting. Your responses are shaped by your memories, personalities, experiences and expectations. This has profound implications for understanding how we each perceive the world around us. Why words? Because they’re ubiquitous and familiar, yet seemingly hidden in plain sight. This is a gateway to understanding perception and human behaviour. • Interactive talks create a buzz and get the audience talking. • Hands-on Activity Lab Curiosity Catalyst sessions engage your team’s curiosity.
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