Daisuke Ishii

Joined Sony in 1992 and heads the Sony’s Design Team as of 2021. Started his career at Sony as an industrial designer and designed products such as Handycam, Walkman®, and AIBO. With working experience in Design Centre Europe, he headed the design team responsible for AI robotics such as the ‘aibo’ entertainment robot, the VISION-S prototype vehicle and ‘Airpeak’, a project for robotic drones, and other new business development projects and created not only products, but also services, brands, and communications comprehensively. Ishii has also served on the 2016/2021 iF Award jury and 2019 DFA Award.