Foday was born in Freetown, Sierra Leone, and grew up in both Cyprus and London. Foday is a Menswear designer and Creative Director whose practice exists between the intersection of Fashion, Culture and Art. Having graduated from Nottingham Trent University, he went on to work for DKNY and Nike before launching his brand LABRUM London in 2015. After a stint at LCF and then learning pattern cutting, Foday’s desire to master the craft of design took him on a journey of exploration where he learned many different ways to develop and create garments. He has incorporated techniques handed down generation by generation for centuries into the LABRUM collections, fusing some traditional silhouettes such as the agbada shirt with classic British tailoring to create styles that are signature to Labrum and totally unique to the brand.
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