Grace Xu is an architecture and experiential design leader whose work sits at the intersection of sound, culture, technology and the built environment. Over the past decade she has led projects spanning architecture, brand strategy and immersive experience design, including work at Henning Larsen Architects and PepsiCo's Design + Innovation Center. Most recently, Grace led the design of Amazon Music's global network of artist and creator studios across Los Angeles, Berlin, Tokyo, Brooklyn, Seattle and Mexico City, integrating acoustics, brand identity and local cultural context into creative spaces for artists. As Architecture Engagement Global Lead at L-Acoustics, she partners with architects, designers and cultural institutions to champion sound as a fundamental dimension of experience, shaping spaces that are acoustically meaningful and socially connected. She holds a BSc in Architecture from McGill University and an MArch in Urban Design from Harvard GSD.
