Dr. Jiayu Wu is Reader in Intelligent Mobility Design at the Intelligent Mobility Design Centre (IMDC) of the Royal College of Art (RCA). She leads her Humanising Technology Research Studio and collaborative innovation research projects at the Hyundai-Kia Innovation Lab focusing on mobility inclusive design methods, UI and UX for vehicles, transport apps and services. Her research interests include exploring how user experiences influence cutting edge technology in new and emerging markets and vice versa. Dr. Wu previously worked at Volkswagen New Mobility Services in Beijing where her focus was car-sharing service design, new mobility solutions and urban transportation trends. Her projects at the IMDC include AHRC (Arts and Humanities Research Council) funded ‘Challenges of the Future: Mobility’, ‘Inclusive Design for Shared Autonomous Vehicles’, the Greenwich Automated Transport Environment (GATEway), amongst others.
