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John Oswald

John is a Managing Director in Accenture Song’s Sustainability Studio, which aims to make sustainability relevant and actionable to consumers and businesses alike, recognising that behavioural change at a massive scale will be essential to make the kind of progress we need. He is part of the European Sustainability leadership team. He’s a practitioner and thought leader in the fields of customer experience, digital enablement and design thinking with 20 years’ experience of developing, implementing and optimising human-centred strategies, investments, concepts and organisational change across a range of industries from retail banking, telecommunications, life sciences, technology and resources. He’s worked with multinational national clients in Turkey, South Africa, France, Germany, the US and the Nordics.