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Rama is an international figure within design. He won a Design Week 'Hall of Fame' award in 2019 and was named a 2018 Creative Leader by Creative Review alongside Paul Smith and Björk. He addresses diversity across age, ability, gender and race. He is a serial innovator in the field of Inclusive Design and Design Thinking having led over 100 international projects with government, business, academia and the third sector with clients such as Samsung, Toyota and Panasonic. He champions Creative Leadership, having trained thousands of people including over 750 civil servants. He holds visiting professorships and advisory roles globally for business, new ventures, universities, awards and initiatives including D&AD, The Valuable 500, the RSA Decolonizing Panel, and the Global Disability Innovation Hub at London's Olympic Park. His first solo book, 'Creative Leadership: Born from Design' launched in March 2022 and is available on Amazon and from publisher Lund Humphries.