Sophie Maxwell

Sophie combines a fashion industry background with nearly 20 years working in the branding industry to inform and inspire brands about the power of change and what it can mean for them. Future thinking means futurists are ‘always on’ – and no form of media goes unturned without thinking about how it can inspire the bigger picture. Working across both the London and New York Pearlfisher offices, Sophie leads the team to bring together a picture of macro global insights, keeping clients ahead of the curve and ready to lead the changes in their categories rather than follow them. Sophie believes that to truly understand change you have to be on its wavelength so for her, travel has become a way of life. As Picasso said ‘inspiration exists, but it has to find you working’ so wherever she is and wherever she is working, from Europe to the Americas, Jakarta to Beirut, Sophie is continually looking to paint Pearlfisher’s picture of the way the world will change.