Thea Peterson

Thea Peterson is a Creative Technologist with a degree in design engineering, and 10 years experience in the creative industries. In her role as creative director in the SAP UKI innovation labs she has a particular focus on bringing design and technology together utilising gamification, AR/VR, Unity, Unreal Engine, and AI to deliver cutting edge experiences and prototypes. She has worked on numerous sustainability innovations in collaboration with organisations such as Greenpeace, BetterBankside, BCorp, Circular Economy Club, and Unilever. She was a selected participant in the Ellen MacArthur from Linear to Circular fellowship program in 2019, and she continues to be passionate about sustainability and the circular economy.