Dive into a subterranean theatre kitchen
London is home to a plethora of luxury showrooms, so it’s key to create a space that stands out. US family-run kitchen appliance brand Sub-Zero & Wolf has been in the game since 1945, and has made the recent refit of its Knightsbridge store an experiential one. Ricky Davies, managing director of Sub-Zero & Wolf UK, takes us through the new theatre kitchen and cooking school, set within a space that melds Art Deco and contemporary accents.
What was the thought process behind creating the subterranean theatre kitchen?
We wanted to create an experience like no other appliance showroom, filled with opulence and luxury. We have steered away from our current design, which was a more traditional space,
with a firm use of colour and texture throughout. We have had so many new products on the market recently, and continue to bring in innovative, new pieces at a steady pace. So we wanted to create a space to match.
Tell us about the interactive cooking school...
These are cooking demonstrations that showcase our products both internally and at external events and exhibitions. We thought forming a subterranean theatre kitchen would be a good way for clients to understand our appliances. [They] can take this knowledge back to their own families and kitchens. Chef Olivia Burt will be heading the new interactive cook school from autumn 2023.
What cooking experiences can people expect from the school?
The interactive, hands-on approach allows consumers to get a deeper understanding of how to make the best use of their Wolf appliances and gain practical cooking skills. We have listened to our customers, who use our products on a daily basis. These two-hour cooking sessions have been tailored to understand all cooking modes, health benefits and clean eating. There are Q&As throughout, so our customers will leave feeling empowered with the tools they need.