In Pictures: Pentagram x LDF through the years
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We look back at 19 years of iconic design as we dive into the evolution of London Design Festival’s graphic identities—shaped by our longstanding friendship with Pentagram.
Creating an identity is a delicate balance between innovation and consistency. Each year, the challenge lies in pushing creative boundaries while staying true to the LDF's core essence - evolving the design in fresh and exciting ways without losing the recognisability that makes it distinct. We spoke to Domenic Lippa, Partner at Pentagram about the longstanding collaboration with London Design Festival and how Pentagram go about reinventing an iconic identity year on year.
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How did the decision to use red as the primary colour come about?
DL: When Ben Evans and John Sorrell asked me to have a conversation with them, I remember showing them a slide which stated that red was the colour of London and that should be the only colour we use. I always thought we should be very focused and singular about this.
How has your involvement with the London Design Festival developed over time?
DL: Although we began working on the campaign in 2007, we produced a couple of installations during the previous 2 years. Alongside the core work, there have also been numerous ‘spin-off projects’ that have ensured the archive has grown enormously over the last 20 years. The work we do with the London Design Festival probably sits as one of my most rewarding projects. We put a lot into it and are proud of the work over many years.
How does a longstanding client collaboration such as ours influence the work?
DL: The the work is a collaboration between us and the festival team. They give us the confidence to constantly try new ideas and evolve the identity year-on-year – and this is important. We always believe we can try better next year.
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