LDF23 Graphic Identity by Pentagram
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‘I love the way films can stretch one's experience and be dramatic in its form. The more acute and extreme the angles of these designs reflect the power and strength of the Festival itself’
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Domenic Lippa, Partner at world-renowned creative agency Pentagram, has led the creative direction of the branding and visual design for the Festival since 2007.
Pentagram has produced an annual graphic identity for each iteration of the Festival - responding to, and anticipating trends in design and typography to ensure that each year the Festival’s image remains dynamic and interesting.
’We approach each edition with excitement and enthusiasm. I have always believed the reason we've been able to create new directions for the Festival is that different designers have contributed to the process over the years,’ Lippa says. ‘I have always loved film and TV titles - they can instantly convey the themes within a short space of time. We started working with the typography with a nod to a cinematic feel. I love the way films can stretch one's experience and be dramatic in its form. The more acute and extreme the angles of these designs reflect the power and strength of the Festival itself.’
'I have always believed the reason we've been able to create new directions for the Festival is that different designers have contributed to the process over the years' - Domenic Lippa, Pentagram
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