Moving forward with mobility design
The way humans move and how we use cars has evolved. But what are the ingredients for advanced mobility? Smart electric vehicles company Avatr Technology understands that the emotive state of people is something that won’t change and weaves this into how it designs models.
“Avatr is about living embodiment” says Nader Faghihzadeh, chief designer at Avatr Technology on remapping our relationship with smart high-end cars. “It is a brand that will always transform through time with the needs of people.” He compares modern day driving to the horse and the rider – “our cars are emotionally intelligent companions; they have intuition through sensorics and autonomous driving.” Inspired by the ancient Sanskrit word avatar, the brand describes the car as becoming ‘your most emotional intelligent companion’ – with an owner becoming at one with the device.
Avatr 11 is the latest finished model that has emotive interaction at its core and is influenced by nature and real life. Described as a mobility robot, the design empowers the driver. “It provides you with additional quality time and a space to distress and focus on quality time”, says Faghihzadeh.
Between the physical and the digital, the vehicle is designed for a holistic user experience, based on the design philosophy sense of the future.
Aligning with London Design Biennale and its theme of ‘The Global Game: Remapping Collaborations’ the mobility design industry is at a place of transition and the Avatr models are designed with this in mind – their evolution with people and personalisation is key. “Our phones are like one of our organs,” says Faghihzadeh of how the relationship between humans and technology has progressed. Similarly, Avatr cars have been designed seamlessly to fit into our modern day lives. “It learns with you”, says Faghihzadeh of the AI behind the model. Music, massage and the ability to work from the car lends itself to being a lifestyle space. The car knows how to work around the schedule of the person and becomes a part of daily life, as opposed to just a mobility device.
Choice is a big part of the user experience. There’s options to digitally and physically turn off the technology in this space, allowing you to be in control of how it works with you, enabling further security. Faghihzadeh believes there is a freedom to use the functionality or not and create tailored solutions.
“Mobility will always be important,” says Faghihzadeh. “And cars are one of the most complex products a person will use - and tools for advancing the development of humans.”