10 Years at the V&A by Pentagram
V&A Project
15 — 23 Sept 2018
Victoria & Albert Museum
Cromwell Road
London
SW7 2RL
London Design Festival collaborated with Pentagram to celebrate 10 years at the V&A.
With a characteristic V&A mix of heritage, modernity and design ingenuity, the V&A Members’ Room, designed by architects Carmody Groarke, transformed a magnificent top-lit gallery on the top floor of Aston Webb’s Grade 1 listed 1909 wing into a beautiful dedicated space for Members, offering a different perspective at the heart of the Museum. The Members’ Room opened in October 2017, so 2018 was its first London Design Festival. Celebrating ten years with the V&A as the official London Design Festival hub, Pentagram transformed the space with the graphic identities created over the decade.
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