2024 Collection "From East to West"

Skill, passion and a finely-honed sense of awareness are the foundations of 126 years of a heritage that continues to explore new interpretations and iterations of the brand’s spirit. A celebration of the joy of living and creativity, from design to art, from sensorial experiences to illustrations is on show at Giorgetti's London Store. In keeping with its roots, Giorgetti widens its scope to encompass a broad horizon that sweeps from East to West and embraces new languages, culture and points of view. This conceptual and literal journey includes new creative collaborations and prestigious openings of flagship showrooms around the world. “The 2024 Collection that we are presenting is the culmination of the endless energy that has gone into ensuring that once again we make a tangible statement of the contemporary evolution that our brand has undergone in recent years. An evolution that again starts from materials, some of which are quite unusual for us, and from an ongoing dialogue between technology and craftsmanship. As always, this dialogue, along with the combination of materials, expresses the distinctive characteristics of “The Giorgetti Project” which have guided the language of our brand for 126 years, i.e. quality, a passion for details and sophisticated elegance.” Giovanni del Vecchio, CEO of the Giorgetti Group The 2024 new products embody this approach and are testimony to the brand’s ability to interpret contemporary needs through a perfect balance between functionality and elegance. The transformation of living spaces into more flexible, multi-tasking places is manifested in collections designed for a range of contexts and requirements, from the warmth of a domestic interior to the restraints of an executive office environment, through to the carefree atmosphere of an al fresco setting. Each and every product springs from a production philosophy centered around a rare and precious artisanal approach that simultaneously makes the most of advanced technology to create original solutions, fine tune working techniques and focus ever more on detail. This approach espouses Made in Italy values and history while at the same time reveals the brand’s international outlook and its commitment to new sources of inspirations and inputs that transcend geographic confines. New materials and fabrics are presented against a truly artistic backdrop, as are striking textures that draw on elements from classic design and fashion vocabulary. Giorgetti’s traditional burnished tones and Pau Ferro wood are reinterpreted in fresh, contemporary shades of blue while the seductive natural veined patterns of Dover White, Grigio Orobico and Rosso Levanto join the repertoire of marbles. When it comes to the 2024 selection of fabrics, it’s all about elegance and sheen. With the 2024 collection, Giorgetti embarks on partnerships with a host of new global names including Aatismo, Draga & Aurel, Forma77, HBA-Hirsch Bedner Associated, Silvia Musetti, Nava + Arosio, Mauro Todesco and Tollgard & Castellani, while renewing the rapport with Carlo Colombo, Roberto Cambi and Dainelli Studio who all once again bring their flair to interpreting the treasured company culture. These collaborations are behind new products in both the main collection and the Atmosphere accessories collection developed under the guidance of Art Director Giancarlo Bosio and the Giorgetti R&D team who are skilled in creating unmistakably Giorgetti pieces with meticulous artisanal attention to detail that never fail to enchant.