A taste of time

This event is sold out. You can book an interactive talk or curiosity session for your team at www.typetasting.com. What can we learn from the language of the past? What associations have our brains absorbed by experiential osmosis, and how do these influence the decisions we make today? We consume words subconsciously as we go about our everyday lives. They help us to make predictions about what we’re going to experience. Our subconscious makes assumptions when it sees words like these. But, what happens when the experience doesn’t live up to the promise? In this time-traveling talk you’ll explore how typography in the wild narrates social attitudes and documents cultural change. Time-travel from 2,000 years ago to modern London in this multi-sensory tasting talk with locally-sourced food and drink tasters. Your host is Sarah Hyndman, founder of Type Tasting and author of the bestselling book ‘Why Fonts Matter’. In this talk you’ll hear, taste and smell the stories behind intriguing locations. You’ll discover how print has played a pivotal role and that it has even altered our brains. • Why do type styles change over time? • What does this reveal about culture? • Will you find patterns from the past that remind you of the social changes happening today? About your host: Sarah Hyndman is a designer/researcher, author and international speaker. She creates live experiments that explore human behaviour by prompting your brain and senses to get curious. She has spent over a decade creating mass-participation typography experiments and she leads the way in typosensory perception. Sarah combines her findings with collated research and has co-published papers with Professor Charles Spence of the University of Oxford. She is chef Heston Blumenthal’s typosensory expert. Sarah collaborates with multidisciplinary experts from scientists to sound designers and perfumers. She’s given keynotes at SXSW, Adobe MAX, Design Thinkers, London Design Festival and TEDx. Sarah has been a guest on TV and radio and her work has been featured by BBC Radio 4, CNN, Creative Review, Dazed, The Times and Wired. Sarah creates experiences that transform what audiences feel, think, taste, smell and do.