A taste of time

Your host is Sarah Hyndman, founder of Type Tasting and author of the bestselling book ‘Why Fonts Matter’. In this talk you’ll hear, taste and smell the stories behind intriguing locations. You’ll discover how print has played a pivotal role and that it has even altered our brains. • Why do type styles change over time? • What does this reveal about culture? • Will you find patterns from the past that remind you of the social changes happening today? About your host: Sarah Hyndman is a designer/researcher, author and international speaker. She creates live experiments that explore human behaviour by prompting your brain and senses to get curious. She has spent over a decade creating mass-participation typography experiments and she leads the way in typosensory perception. Sarah combines her findings with collated research and has co-published papers with Professor Charles Spence of the University of Oxford. She is chef Heston Blumenthal’s typosensory expert. Sarah collaborates with multidisciplinary experts from scientists to sound designers and perfumers. She’s given keynotes at SXSW, Adobe MAX, Design Thinkers, London Design Festival and TEDx. Sarah has been a guest on TV and radio and her work has been featured by BBC Radio 4, CNN, Creative Review, Dazed, The Times and Wired. Sarah creates experiences that transform what audiences feel, think, taste, smell and do.