Design Intelligence: Creating Solutions for Positive Future Living

Global Design Forum

21 Sept 2023

Multi-Disciplinary Design

Victoria & Albert Museum

Cromwell Road

Lydia and Manfred Gorvy Lecture Theatre




Supported by

Jonathan Ford (Pearlfisher) in conversation with Cat Drew, Chief Design Officer, The Design Council; Rowan Williams, Creative Lead, Panasonic; Pablo Valbuena, Artist and Designer and Akis Evangelidis, Co-founder, Nothing

In this session, Jonathan Ford, Founding Partner and Group Creative Director at Pearlfisher, leads a discussion between design visionaries exploring how design intelligence, and human-centric design, can help to create effective solutions for positive future living. Topics discussed will include the power of symbolism and communicating meaning at a subconscious level; evoking emotions to generate powerful and positive interactions between products, places and services; and how cross-disciplinary collaboration can help drive change.